We are an honest activewear brand on a mission to provide you with clothing that is comfortable, minimalistic in design and made with high quality performance fabrics.

It's expensive having to replenish your wardrobe as cheap fabrics break. With us you will be getting high quality, durable pieces to take you through the year. Not only this but our collection is made using sustainable materials. 724.3kg of waste has been collected to produce the ECONYL® yarn in our first range and we don't want to stop there. Shop our first collection and join the BELU LIFE community.